eBay will reveal the findings of its survey across the nation in 2022. This study will highlight distinct types of holiday buyers and gift giving styles. The research study “The psychology of gifting” which was carried out by Kelton Research on behalf of eBay asked adults American women to discuss the ways they shop for gifts during this season – visit us!
The study resulted in four types of shoppers for the holidays, each kind corresponding to a different way of giving gifts.
eBay’s survey of Gift Giving Types
According to the eBay-sponsored survey, American women can be grouped into four types of gift givers. Which group do you belong to?
Gifters who are emotional. About 4 out of 10 American women are emotional givers. After carefully evaluating the gift and its recipient They will typically search for items that are unique. They wish to show the level of their acquaintance with their gift recipients. So they plan to wrap, wrap and usually present gifts by handwritten notecards or notes.
Practical Givers. About 1 out of five American women are in the category of giving. They give gifts, and the most appropriate gift is either cold cash or gift certificates (gift certificates and gift cards). They give gifts in a way that is practical, and they let the recipient pick the gift that considers to be the most appropriate. The best tool for that sort of freedom is cash or a gift card.
Convenience Givers. Around 16 percent of respondents identified themselves as such. The Convenience Givers are good buyers. They would rather buy presents at a single shop. The women who are searching to find the ideal present is a continuous task that they have to do (often in a reluctant manner). Most of the time, people who are Convenience Gifters aren’t feeling any excitement or pleasure in finding the perfect gift to give.
“The last minute Gift Givers The group of women that shop at last minute for gifts. A mad scramble to purchase last-minute gifts is an obsession for the women. About 13% of America’s females fall into this category. This group of shoppers typically aren’t planning their gifts far in advance.
It’s possible to show several of the characteristics of the various types of givers. However, for the vast majority of people there is a dominant characteristic, and the other two tend to be secondary behavior traits.
Bloggers have stated that they are a mix of both the emotional and convenience giving. A proof of this, he said, was that he purchased christmas gifts-all which he had carefully thought out and planned to give specific gifts-from only one online store. Before his transmogrification to the Emotional-Convenience hybrid, he claimed he was definitely of the Last-Minute breed.
Skepticism About Such Surveys
eBay’s survey seems to be very well designed and is said as having confidence levels of 95% with a margin of error of 3.1 percentage points. My first reaction when I first heard of this survey was to take a look to see if I am a gift-giver I am. But, as time went on, I began to realize that I need to take surveys with a pinch of salt.