Digital marketing, although it is now a part of mainstream conversations, is still a topic many have questions about. This article is intended to explain digital marketing using simple terms that are not too technical. The article was designed to be accessible to non-technical viewers. Visit our website and learn more about geofencing.

Digital marketing is an increasingly important topic in our technological age. Although it is a very common term these days, not all people know exactly what digital marketing means.

Most people mistakenly confuse digital marketing with Search Engine Optimization (SEO). It isn’t SEO or Social Media Optimization. It is a mixture of all the activities which are applied in order to market your web site in the most efficient manner. The nature of such activities will depend on where you are located in your business vertical.

Marketing your business

Let’s consider an example. Imagine that you have a bookstore online and you want it to be promoted over the internet. Your brand will help you attract users who will transact through your site. This will create revenue for your company. What would be your next step? You might not have the knowledge to properly market your website, bring qualified inquiries and convert them into business prospects. Digital marketing experts are the best people to help you market your brand.

You might now be asking yourself, how does online marketing work to increase business? Different digital marketing professionals will answer that question in different ways. Answering that question in the best way possible would be to say that digital marketing strategies would complement your existing techniques, increasing your brand awareness. It is not either conventional or digital; rather, it is both.

Digital Media

Digital marketing is simply the promotion of brands using digital channels and online media. Digital marketing encompasses many elements including mobile phones, email marketing and social media. It has many benefits. It is direct marketing. Second, you can actually create personalized messages which can further be tailored for each recipient. This will allow for you to obtain quantitative data that can be used to track who was exposed at what time and where they were from.